Morocco columnist — Moroccan business, African retail, and consumer markets. Signed columns, each an argument; the views are the correspondent’s own.
Opinion — the views in these columns are the correspondent’s own.
Columnist · Based in Casablanca
Moroccan business, African retail, and consumer markets.
I have spent my career where the Moroccan consumer actually lives: on the shop floor. Six years as a retail manager with Inditex in Casablanca taught me what no market report can — how people spend when money is tight, what they reach for, and what they leave on the shelf. Before that, three years as a sales manager with Groupe COSUMAR showed me the other end of the chain: how product moves from factory to family table.
What shaped my lens: the conviction that the economy is not what ministers announce — it is what shoppers decide. Africa’s rising middle class is the century’s biggest consumer story, and I write it from inside the stores where it happens.
Based in Casablanca, I cover Moroccan business, African retail, and consumer markets.
Based in Casablanca, Morocco. A BBA graduate of Nova Southeastern University, fluent in Arabic and English. I previously volunteered with the American Red Cross, raising funds for schools in underserved neighborhoods.
Her first column is on its way — the shop floor has stories to tell.
