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The trade war: tariffs, retaliation, and the end of the old order

The world trading system was built on a simple bargain: lower tariffs, binding rules, and a court to settle disputes. That bargain is now under strain from every direction, as the largest economies use tariffs as leverage, industry policy, and punishment, and the institutions built to contain them struggle to keep up.

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Key facts

  • The world trading system rests on the World Trade Organization, founded in 1995 its rules bind tariffs, ban discrimination between members, and provide dispute settlement, though its appeals body has been unable to function since 2019. World Trade Organization
  • The United States and China imposed successive rounds of tariffs on each other from 2018 onward the tariffs covered hundreds of billions of dollars in goods, and a 2020 Phase One agreement left most of them in place. Office of the US Trade Representative; Reuters
  • The United States sharply raised tariffs again in 2025 the new duties, and the retaliation they drew from trading partners, pushed average tariff levels to their highest in decades, with rates shifting repeatedly through negotiation. Reuters; World Trade Organization
  • Tariffs are taxes paid by importers, not by exporters the cost is typically passed through to businesses and consumers in the importing country, in higher prices or thinner margins, though estimates of the split vary. US Congressional Research Service; International Monetary Fund
  • Supply chains are being rewired around the tariffs companies have shifted production to third countries, built duplicate supply chains, and stockpiled inventory, a process economists call friend-shoring and decoupling. Reuters; World Bank

Trade wars used to be fought over steel and bananas. Now they are fought over everything: electric vehicles, chips, drugs, rare earths, and the data that flows through them. The weapon is the tariff, the oldest tool in economic statecraft, and it is back in fashion because the system that was built to restrain it no longer restrains anyone who matters.

The old system was not perfect, but it was predictable. The World Trade Organization bound tariffs, banned discrimination, and gave members a court to settle disputes. Countries could protect sensitive sectors, but they had to do it within the rules, and the rules applied to everyone. That predictability was the point. A company could build a factory in one country to serve customers in another, confident that the tariff it faced would not double overnight. That confidence is now gone, and its absence is reshaping the world economy.

How the old order broke

The break did not happen in a single moment. It happened in stages. First, the WTO's negotiating arm stalled. The Doha Round, launched in 2001, never concluded, and the organisation proved unable to write new rules for the digital economy, for state-owned enterprises, or for the subsidies that now dominate industrial policy. The rules froze. The economy did not.

Second, the dispute system broke. The WTO's Appellate Body, the court of final appeal for trade disputes, has been unable to function since 2019, because the United States blocked appointments to it. The American complaint, made under successive administrations, was that the court had overreached, creating obligations members never agreed to. Other members say the blockade destroyed the enforcement mechanism. Either way, the result is the same: a member that loses a dispute can appeal into the void, and the ruling never becomes final. The law without a court is a suggestion.

Third, the great powers stopped pretending. From 2018 onward, the United States and China imposed successive rounds of tariffs on each other, invoking national security and unfair practices. The tariffs covered hundreds of billions of dollars in goods. A Phase One agreement in 2020 eased the tension without removing most of the duties. The tariffs stayed. The precedent was set: the largest economy in the world would use tariffs as leverage, and the system would not stop it.

The tariff age

The United States sharply raised tariffs again in 2025, on a scale that pushed average tariff levels to their highest in decades. Trading partners retaliated, some with tariffs of their own, others with restrictions on critical minerals and market access. Rates shifted repeatedly through negotiation, with pauses, exemptions, and reversals that made planning difficult for businesses. The details changed week by week. The direction did not: tariffs are no longer an emergency measure. They are the normal instrument of economic policy.

The economics of tariffs are widely misunderstood, and the misunderstanding is politically useful. A tariff is a tax paid by the importer, not by the exporter. The foreign seller does not write a cheque to the importing government. The domestic importer does, and it typically passes the cost on, in higher prices for consumers, thinner margins for businesses, or a mix of the two. Estimates of the split vary, and they depend on the product, the market, and the alternatives available. But the basic incidence is not in dispute: the country that imposes the tariff pays most of it. The question is whether the pain buys something worth more than the cost.

Governments that impose tariffs offer three answers. The first is leverage: tariffs are a bargaining chip, imposed to be traded away for concessions. The second is industry: tariffs protect domestic producers while new industries, in electric vehicles or batteries or chips, grow to scale. The third is security: tariffs reduce dependence on rivals for critical goods. Each argument has cases where it works. Each also has a history of failing, when protection becomes permanent, when trading partners retaliate, and when the protected industry learns to lobby instead of compete. The tariff age will be judged by which history repeats.

Retaliation and rewiring

Retaliation is the part of trade war that textbooks warn about and politicians discount. When one country raises tariffs, its partners respond, and the response is aimed where it hurts: at the exporters with the most political influence. Farmers, manufacturers, and energy producers in the tariff-imposing country find their markets closing. The result is a spiral in which each side's leverage becomes the other side's grievance, and the total cost exceeds the sum of the parts. The US-China tariffs of 2018 produced exactly this pattern, and the rounds since have repeated it.

Companies have responded by rewiring. Production has shifted to third countries: Vietnam, Mexico, India, and others have gained factories that once sat in China or in the tariff-imposing country itself. Some companies have built duplicate supply chains, one for the American market and one for the Chinese market, accepting the cost of redundancy as the price of access. Others have stockpiled inventory, moved assembly to the final market, or redesigned products to change their country of origin. Economists call this friend-shoring and decoupling. Managers call it survival.

The rewiring has a cost that is easy to miss. A supply chain built for efficiency is cheaper than a supply chain built for politics. Every duplicate factory, every rerouted shipment, every compliance team hired to track shifting tariff schedules is a tax on the world economy, paid in higher prices and slower growth. The International Monetary Fund and the World Bank have both warned that fragmentation carries a measurable cost to global output, with estimates that vary by scenario. The direction of the estimates is consistent: the world is poorer for the fragmentation, and the poorest countries pay the most.

Western lens

Western coverage reads the trade war as a contest over the rules of the system. In the American telling, the old system failed because it did not constrain China, and tariffs are the tool that forces a reckoning. In the European telling, the system must be repaired, not replaced, and the answer is coalitions of the willing: agreements among like-minded countries that preserve open trade without waiting for consensus. Both tellings share an assumption: the system as it stood could not continue, and the question is what replaces it.

The Western lens is also the most attentive to the domestic politics of tariffs. In this telling, tariffs persist because they are visible, because they reward concentrated interests, and because their costs are diffuse. A factory saved makes the news. A thousand consumers paying slightly more does not. The politics of protection are the politics of the visible, and the economics of protection are the economics of the invisible. That asymmetry is why tariffs, once imposed, are so hard to remove.

Eastern lens

Eastern coverage reads the trade war as a containment story. From Beijing, the tariffs are not a negotiation. They are an attempt to slow China's rise, dressed in the language of fairness. The response has therefore been dual: retaliation where it hurts, and acceleration of self-reliance where it matters, in chips, in electric vehicles, in critical minerals. In this telling, the trade war has not weakened China. It has clarified it.

The Eastern lens also stresses that the West is not united. Europe and the United States disagree on tariffs, on subsidies, and on how to handle China, and those disagreements are a strategic opportunity. The reading from Beijing is that the old order is gone, the new order is not yet built, and the space in between is where influence is won. Trade, in this telling, is not a separate domain. It is the economic front of a larger contest.

Global South lens

Global South coverage reads the trade war as a shock to the countries that did not start it. The South did not impose the tariffs, did not design the rules that failed, and did not choose the fragmentation. Yet it bears the costs: higher prices for imported goods, disrupted supply chains, and a trading system in which the largest economies write the rules by example. The Southern lens asks why the countries that preached open trade for decades now practise protection, and why the rules apply to the weak and not to the strong.

The Southern lens also sees opportunity in the rewiring. Factories are moving, and some of them are moving south. The question is whether the South captures the value or only the assembly. In this telling, the trade war is a test: will the countries that gain factories also gain technology, skills, and bargaining power, or will they become the next link in a chain that someone else controls? The answer will decide whether the fragmentation is a reshuffling of dependence or the beginning of a more balanced trade.

The consensus

What we agree on
All three blocs agree that the old trading order is broken, that tariffs are now the normal instrument of economic policy, and that the costs fall mostly on the countries that impose them, in prices, margins, and slower growth.
What we don't agree on
We do not agree on whether tariffs are leverage, industry policy, or containment, on whether the WTO can be repaired, or on whether fragmentation is a temporary rewiring or a permanent split. The same tariff reads as a bargaining chip, a weapon, and a tax.
What we know
We know the institutional facts: the WTO founded in 1995, the Appellate Body blocked since 2019, the US-China tariffs from 2018, the Phase One agreement, and the sharp tariff rises of 2025 with retaliation and shifting rates.
What we don't know yet
We do not know whether the tariff levels will settle, whether a new trading architecture will emerge, or whether the rewiring of supply chains will produce resilience or only redundancy. The negotiation is ongoing, and the rates are still moving.
What we expect
We expect tariffs to stay elevated, supply chains to stay duplicated, and the WTO to remain sidelined while coalitions of the willing write the working rules. The old order is not coming back. The new one is being built, one bilateral deal at a time.

Sources

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